What’s most important for success within the enterprise?

• Bardyn, T. P. (2009, June). Library blogs: What’s most important for success within the enterprise? Computers in Libraries. 12-16. Retrieved from ProQuest 5000 database.
  

As many other authors of the same topic argue, this article stresses that blogging is better than emails or newsletters - faster, and safer (no spams). This article is the latest (in July 2009), and it is addressed to library management people. A kind of a guide about blogging. The author starts discussion with the following question.

'Should library management support blogs in the enterprise? The answer is yes. Of course, this presumes two “givens”: an adequate blog software package and creative librarians.' (p. 14).
What libraries need is a good understanding about blogging (staff training), and IT investment. Yes, how much do average librarians understand Web 2.0 stuff? The author raises the following two points as first two success factors of library blogs. Yes, that's true enough.

1. Establishing clear strategies, objectives, and plans for blog oversight
2. Understanding the complicated nature of the value proposition of a blog within the enterprise